Felicities Showroom Press Event

A few weeks ago, I became a Fashion and Style writer for online magazine The London Word. This means I  have been lucky enough to attend fashion events as part of the press team. Here is a recent review I wrote about the Felicities Showroom press event last week, which showcased some of the hottest design talent around. 

So it’s Autumn/Winter 13 press season, the time of year when events are held all over the city for press to come and view firsthand the upcoming collections.  Last Thursday was an event held in Felicities Showroom to do just this.  With collections from lots of new and talented designers, complete with strawberry vodka cocktails and delightful canapés, what better way is there to spend an evening?

London designer Ada Zanditon, a graduate of London College of Fashion who has recently been named one of fashion scouts ‘Ones to Watch’, was without a doubt the stand out designer of the evening with her ‘March of the Tigress’ line.  The collection is a powerful mix of strong, structured, architectural pieces, and bold digital prints.  Zanditon spoke to The London Word about how her work was inspired by an imaginary journey through the eyes of an Anna Karenina-like warrior princess.  The clothes were created with a warrior, traveller and feminine power in mind, and this is reflected in the strong silhouettes of the collection.  She has a passion for protection endangered species, and this is the focal point and vision of her brand when creating each collection. 

As a firm believer in eco-friendly and sustainable fashion, the collection featured donated human monk hair, that had been dyed to bright yellow and light grey to add dramatic effect to the already powerful collection.  The ‘March of the Tigress’ line is an eclectic mix of dramatic monochrome, with bold shoulders and organic leathers, and colourful prints on soft silks and sheer fabrics. All of the fabrics used are ethically sourced, including organic cotton and end of line fabrics from Burberry and Chanel, including the famous woven fabric used in Chanel tweed jackets.

Katie Melua has recently revealed her support for the brand when wearing one of the pieces on her album cover, and recently at Berlin Fashion Week, adding to the recent hype surrounding the designer. Expect to see a lot more from this young designer.

Jewellery designer Imogen Belfield was another major hit of the evening with her organic, experimentalist jewellery.  Again with a warrior inspired collection, these beautiful pieces were all about knuckledusters, arm cuffs and slave necklaces. Delicate porcelain fragments are enrobed in textured metals of bronze, silver and gold to create intricate wearable pieces of art. Currently being stocked in Selfridges, Imogen Belfield is an award winning designer that is being featured in top editorials such as Harpers Bazaar. 

During the day I met talented fashion photographer Allie Suwanrumpha, who was searching the streets of London for street style inspiration. Here are the images she took of me, and visit her website www.alliesuwanrumpha.com for more of her fantastic images.